The Africa rising narrative may have been dampened by political turmoil and depressed commodity prices, but the economic potential of African countries is incomparable. Africa is emerging as a high growth region, with a rapidly increasing population, opportunities for innovation and a developing market.

Africa is made up of 54 sovereign states, each with their own ecosystem, culture and languages. Contrary to popular belief, Africa is not a large single country or a single market, each sovereign state’s economy is diverse.

As a result of the socio-economic growth, political stability in most African countries, improved educational programs and highly educated professionals; there has been a rise of multi-national organisations wanting to expand into the continent. However, many corporations expand their businesses into the continent without an in-depth understanding of local market dynamics. It is important to understand the different risks in the different African countries. A business looking to expand onto the continent needs to understand the Infrastructure, communications network, political environment, governance requirements, financial issues, economic issues, cultural setting, and a number of other factors in determining how to approach their target market.

Market understanding is key. Even Africa based companies need a comprehensive analysis before undertaking an expansion project into another African country. Adge Africa Risk Solutions understand the nuances and complexities of cross border expansion. Our team is equipped to provide advisory services for organisations wishing to expand into Kenya, Malawi, Mozambique, South Africa, Tanzania, Uganda, Zambia and Zimbabwe. Contact us on info@adgeafrica.com for research, analysis and competitive intelligence on selected African countries.

Our team is able to conduct country research in the native languages in certain countries and within their sociocultural context.

We will help you manage the risks of expansion into other countries!