Articles Tagged with: Finance
Investment opportunities in Africa

Africa, as a continent, offers great returns for investors as compared to most emergent economies. Many African countries supply raw minerals to developed nations, however, there are other untapped investment opportunities. For a start, the continent has a population of over a billion people.

There are numerous opportunities in various industries like retail, infrastructure, agriculture and manufacturing.

Retail: Africa has a growing population with growing demands. The African Development Bank (AfDB) estimates that consumer spending will reach USD$ 2.2 trillion by 2030, this provides a huge opportunity to retailers. For example, Lagos Nigeria, has a population of 22 million, with a fast growing middle class, this presents a captive consumer market for any retailer. Wholesale and retail sales are currently being fuelled by a new generation of Nigerian consumers.

Infrastructure: Africa is still being developed, and thus there are needs for energy, communication, housing, roads and other forms of infrastructure. Africa has a trend of migration from rural areas toward cities, where job opportunities are assumed to be more plentiful. The growing populations in the cities will continue to require accommodation, transport systems and the relevant infrastructure to cater to their needs.

Agriculture: Sub Saharan Africa has vast tracts of fertile land, and it has the capacity to grow the world’s food. The continent has a culture of subsistence farming, so commercialising agriculture is a viable enterprise. The growing population creates an opportunity for farmers to produce more. Africa has the necessary resources like land and fertile soil, which can be utilised to capitalise on market opportunities in the global food industry.

Manufacturing: The continent has the capacity to manufacture and consume its own products with excess for other markets, but has not yet capitalised on manufacturing as an industry. For instance, Africa produces about 75 per cent of the world’s cocoa but accounts for just 5 per cent of the nearly $100 billion annual chocolate market. With its “High 5 Agenda,” the African Development Bank (AfDB) has made industrialisation a top priority.

Retail, infrastructure, agriculture and manufacturing are not the only areas within which there are opportunities for investment in Africa. Healthcare, mining, and technology also provide lucrative opportunities for willing investors.

Various opportunities exist in Kenya, Malawi, Mozambique, South Africa, Tanzania, Uganda, Zambia and Zimbabwe for those who are willing and able. Adge Africa can help you navigate the market economies of certain African countries, contact for more information.

We manage the risk of expansion into certain African countries.

Business survival in challenging times

“Not the strongest species survive, nor the most intelligent, but the most adaptable.” ~ Darwin.

Based on Darwin’s words, it seems that the species that survive over time are neither the strongest nor the most intelligent, but those which have the greatest capacity to adapt to change.Read More

What should be done to strengthen MSMEs in Southern Africa?

South Africa’s small business failure rate of almost 80% within the first three years means the average entrepreneur’s chance of starting a business, growing it and creating much-needed jobs is painfully slim. The trend is similar across most of Southern Africa.

I have spent the last three years focusing on the question of why small businesses fail and why certain entrepreneurs are more successful than others. There seems to be little or no research in Africa dealing with the actual entrepreneur, and why some succeed and others fail. Most of the research deals with the environment and the actual business.

What should be done to strengthen MSMEs?

We should strengthen MSMEs by strengthening the core… the actual entrepreneur. Having spoken to dozens of entrepreneurs, I have discovered that those who become successful share similar personal characteristics. Thus, it seems likely that about 40% of the success of small scale businesses depends on the actual entrepreneur.

What can we learn from this?

We should initiate a new approach to entrepreneurship development which involves the personal development of the actual entrepreneur, with the objective of transferring the skills required to succeed in business. Cash flow training is important, but so is entrepreneurship focused personal development, personal initiative programmes, and other personal skills.

Please contact Agnes on for more information of our Personal Development Programme for entrepreneurs.

Money struggles

Household indebtedness in South Africa is currently at crisis levels. At least three-quarters of South African households admit to being under significant financial pressure. Only 23% of South Africans have any money left at the end of the month – with the other 77% left flat broke at the end of the month, with no hope of saving any money. Read More

Financial Worries affect the majority of South African Employees

Money struggles can have a negative effect on more than just a person’s job performance level. Someone who is concerned over their financial situation is more likely to take out a loan or even a hardship withdrawal against their retirement savings. This seriously hurts their ability to save long term and adds to the stress they feel, which can further diminish their production at work.Read More

10 Steps to Win the Sale Every Time

There’s nothing more frustrating than having worked on a deal for weeks or even months just to have the prospect say, “You know, I’m not sure this is the right time for this project. Why don’t you check back with me in six months.” As soon as that sentence is uttered, the deal is essentially dead. Time to start all over again with someone new.Read More


Adge Africa is an African Business Incubation organisation specializing in accelerating the growth and increasing the success rate of start-up and early stage Small and Medium Enterprises.

The Adge Africa Business incubator programme helps develop and support current and new entrepreneurs to start-up businesses and equip them for survival, longevity and growth as sustainable businesses....

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Adge Africa t/a BUA Technocomms (Pty) Ltd
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