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One thing you need to know about funding

The one thing you need to know when raising funds that nobody tells you is that:

Funding is not a mechanical process, it is a human process:

Funding decisions are as emotional as they are rational.

This fact has two major implications, one for you, the individual requesting funding and one implication for the individual providing funding. It is easier to raise funds if you are passionate about what you are doing, and it is also easier to raise funds when the individual making the decision to provide funds likes you as a person, and believes in your cause.

You are more likely to raise funds if you leverage on your passion and off your skills. By leveraging on your passion you are more inspiring and resilient.

You are also more likely to raise funds if you are creating wealth, instead of making money. The subtle difference in intention between creating wealth and making money creates a huge difference in the outcome of your actions. If you are working to create wealth you grow the economy, and you take some of the wealth you are creating for yourself. It is then more likely that others buy-into, follow your vision and collaborate with you, as they can also share your big picture. If you are looking to make money, chances are that your efforts are for your own benefit and it might be more difficult to gain the support of others. Creating wealth is a much more powerful proposition than making money. You can’t create wealth unless you are passionate about what you are doing.

In the case of those providing funding, a return on investment is an important consideration but not the only one. The individual making the decision to provide funds or resources also considers how likely you are to accomplish what you promise, how you both relate to each other, and, in many cases, how comfortable he or she is with your project. What you promise to accomplish must be meaningful to the individual making the decision to provide that cash or resource in whichever role he or she is playing. The connection of the individual to you and your project plays an important role. For example, the same individual can be a family investor, a venture capitalist, a lender, or a collaborator for different projects. Different funding mechanisms and sources of funds have different needs for the investor.

A good deal turns into an irresistible proposition when the goals and needs of the supply and demand of capital are well aligned. Businesses don’t make decisions, people do, and we can’t discard the human nature of the fund raising process.

There is a systematic approach to fundraising that involves a 10 step process. Following these steps will greatly increase your chances of receiving the much-needed resources so you can fund a high impact idea. The reason I do this is so that people are better prepared for investors. We live in a great period for fund raising. Follow these steps to access funds and make your dreams come true.

  1. Define your passion based vision,
  2. Outline how you will measure success,
  3. Identify the A team,
  4. Define the needs for funding resources,
  5. Clearly define the current state of your organisation,
  6. Select the ideal source of funding,
  7. Prepare a funding proposal,
  8. Customise the message,
  9. Start, test, improve, grow your list of potential funders,
  10. Due diligence, closing the deal and opening the door.
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Unmanned aircraft systems provide the ideal solution to the problems and limitations faced by other surveillance methods. Drone surveillance presents an easier, faster, and cheaper method of data collection, and a number of other key advantages. Drone planes can enter narrow and confined spaces, produce minimal noise, and can be equipped with night vision cameras and thermal sensors, allowing them to provide imagery that the human eye is unable to detect.Read More

Challenges keep you energized

The Japanese have always loved fresh fish

But the water close to Japan has not held many fish for decades.

So to feed the Japanese population, fishing boats got bigger and went farther than ever.

The further the fishermen went, the longer it took to bring the fish

If the return trip took more time, the fish were not fresh.

To solve this problem, fish companies installed freezers on their boats.

They would catch the fish and freeze them at sea.

Freezers allowed the boats to go farther and stay longer.

However, the Japanese could taste the difference between fresh and frozen fish and they did not like the taste of frozen fish

The frozen fish fetched a lower price.

So, fishing companies installed fish tanks.

They would catch the fish and stuff them in the tanks, fin to fin.

After a little thrashing around, they were tired, dull, and lost their fresh-fish taste.

The fishing industry faced an impending crisis!

But today, they get fresh-tasting fish to Japan.

How did they manage…?

To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks but with a small shark

The fish are challenged and hence are constantly on the move.

The challenge they face keeps them alive and fresh!

Have you realized that some of us are also living in a pond but most of the time tired and dull….?

Basically in our lives, sharks are new challenges to keep us active.

If you are steadily conquering

challenges, you are happy.

Your challenges keep you energized.

Don’t create Success and revel in it in a state of inertia.

You have the resources, skills and abilities to make a difference.


Put a shark in your tank this year and see how far you can really go….

Be inspired!!!


Happy New Year to us all.

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  1. Going into business without fully understanding what is required and what it takes to succeed;
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My company, BitFinance, has raised over $50k from 4 different investors over the last 2 years and as we’re preparing to go for another round of fundraising, I’ve been reflecting on the things that have worked for us, the lessons we’ve learnt and how much easier it would have been if someone had written a blog post that is like the one you’re reading right now.Read More

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What does it take to succeed in business?

Why do some people succeed in business, while others stutter, stumble and fail?

Think about it for a moment.

Successful entrepreneurs come in all forms, shapes and sizes. They don’t particularly fall into any specific categories that make them special.Read More

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Our KBA Africa Entrepreneur for the month of May is Mduduzi Moyo, the CEO of Mpilo Royal Farming (Pvt) Ltd.

Mduduzi Moyo is a visionary entrepreneur who has initiated a ground-breaking concept for agriculture and rural development through his company Mpilo Royal Farming. Mpilo Royal Farming is an innovative agriculture based company that is focused on investing in developing rural infrastructure including drilling boreholes, setting up solar borehole pumps, solar surface pumps and as well as setting up smart agriculture and techno irrigation to monitor effective and efficient use of the solar energy and scarce water in Agriculture.Read More


Adge Africa is an African Business Incubation organisation specializing in accelerating the growth and increasing the success rate of start-up and early stage Small and Medium Enterprises.

The Adge Africa Business incubator programme helps develop and support current and new entrepreneurs to start-up businesses and equip them for survival, longevity and growth as sustainable businesses....

  • 43 Niven Road, Douglasdale, Johannesburg 2191, RSA
  • +2782 818 5344

Adge Africa t/a BUA Technocomms (Pty) Ltd
Company Registration Number: 2015/ 086191/ 07


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