In hard economic times, what’s the first thing companies cut? You guessed it -the development budget. No more training, no more coaching! Unbelievable. What message does that send to the staff?

Spectacular success in business doesn’t come by luck. The best companies didn’t get to their lofty positions by chance. The great ones didn’t reach the mountaintop by coincidence. They got there by relentlessly focusing on the right things. Like delivering outrageous value to their customers. Like innovating like there’s no tomorrow.

And by investing in the human beings who are at the heart and soul of the enterprise. How easy it is to forget that the true worth of your organization walks in through the front doors of your building every morning and leaves through them every night.

No train. No gain.

In tough economic times, you need your staff to find new ways of doing things, to become more productive, to bring in more business. They only do this when they realise that you, the employer, really care about them. When you ‘demonstrate’ care, not just say that you care, you see the difference. Show your staff that you care about their development, you want them to continue to learn and grow. You want them to get better every day.

So, don’t cut out training, don’t cut out coaching… continue to train, to coach, to empower your staff…. and in turn, they will bring you spectacular success!!